AI Insights · Timothy · July 2024
Top 5 Beauty Retail Apps on iOS in Bulgaria for Q2 2024
An overview of the performance of the top 5 beauty retail apps on iOS in Bulgaria during Q2 2024, highlighting key trends in downloads and active users.
The second quarter of 2024 saw varied performance among the top beauty retail apps on iOS in Bulgaria. Here’s a detailed look at the downloads and active user trends for the leading apps, based on data from Sensor Tower.
Notino: profumi e cosmetici experienced a noticeable fluctuation in downloads, peaking at 1K in the week of April 22, while the lowest point was 585 in the week of May 20. Weekly active users saw a decrease from 4.3K to 3.6K over the quarter.
BEAUTY BAY had relatively low download numbers, with a peak of 68 downloads in the week of April 15. Active users showed a consistent trend, peaking at 136 in the first week of June.
CHARLOTTE TILBURY saw its highest download numbers in the second half of June, with 68 downloads in the week of June 17. Active users increased from 151 to 225 over the quarter.
Perfumerías DRUNI saw a significant spike in downloads in mid-April with 72 downloads, though it tapered off to single digits in some weeks. Active users fluctuated slightly but remained around the 80 mark throughout the quarter.
Lush Fresh Handmade Cosmetics had minimal download activity, with a peak of 28 downloads in mid-April. Active user data was only available for one week, showing 10 users.
For more detailed insights and data, visit Sensor Tower.
